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03 August 2009

the Otherist

Fledglings leave the nest, puppies are weaned, and children move out of their parents' houses (or should). Realizing that change brings new challenges and rewards, we here at egg mercantile have decided it's time for us to hatch into something different. Happily, not every metamorphosis has to be as brutal or depressing as Kafka's - on the contrary, we're as excited as a fuzzy caterpillar about to break free of the cocoon and spread its wings for the first time. Don't fear, friends and neighbors, we'll still be and have all the great things you've already come to associate with egg mercantile; stunning ceramics, wonderful wool, beautiful bags, wicked wallets and other hard to find treasures that refuse to fall prey to my articulate alliteration. So we continue turning a blind eye to the standard; to the run-of-the-mill; to the mundane and the typical. We want only the exceptional; the memorable; the unconventional; the other.

We're changing our name to reflect this continued focusing of our collection towards merchandise that is anything but ordinary, so effective immediately egg mercantile will be transforming into The Otherist. We also hope that the name change will help clear things up for passersby who just read the sign or those who hear our name in polite conversation. Because in answer to the questions that were on far too many people's lips; no, we do not sell eggs. Nor do we sell everything to do with eggs. Or chickens. No, you can't have yours scrambled sir, and no, ma'am, you cannot have yours poached. And no, 'egg mercantile' is not a special brunch dish or something you can order at the Chinese takeaway. ;-)

Looking forward to seeing you either in the shop, online at www.otherist.com, and at otherist.blogspot.com,
Joshua & Steven
-the Otherist(s)

1 comment:

belula said...

Wowwww...original insects!!!